FGL Sports Profile

Corporate Mission

The FGL Sports mission is to help Canadians live healthy, active lives.

We believe passionately in the importance of living healthy active lives, and in our stores we try to impart that passion by providing products and experience, making it easy for our customers to pursue their own passions for activity - whatever form that may take.

Through education and sharing our passion for sports and activity, we believe we can make a positive impact on our employees, customers and the wider community. We recognize that not all Canadians have access to the resources required to live healthy, active lives. The Power of Sport For Kids exists to provide opportunities for sports, play and physical activity to children who may not otherwise be able to participate.

Success for FGL Sports is defined in terms of specific business goals and ultimately the fulfillment of our mission, but more importantly by the way in which we achieve our objectives. The FGL Sports Leadership Brand sets a standard for the organization and all employees:

FGL Sports Leadership Brand

  • Believe and expect that everybody in the organization can be a leader
  • Always do what you say you are going to do
  • Lead by example - because if you don't, nobody else will
  • Grow leaders (see point 1) and enable others to contribute and excel
  • Think FGL Sports first - the whole is greater than the sum of the parts
  • Serve others - make employees a priority so they will make our customers a priority
  • Recognize a job well done
  • Build an organization you are proud to work for